market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
After visiting stores and malls on Long Island, Marshal Cohen, chief retail advisor at market research firm Circana, said Target had a couple hundred people lining up at many stores Friday for the Taylor Swift merchandise. Democrat-Gazette Staff and Wire Reports, arkansasonline.com, 30 Nov. 2024 The business advocacy group is close to completing an initiative with the help of place-branding agency Resonance Consultancy Ltd. and market research firm Ipsos to come up with a brand strategy focused on business sectors and quality of life. Lorraine Mirabella, Baltimore Sun, 29 Nov. 2024 Russian political scientist Kirill Rogov believes these figures are likely understating the problem and actual rates could be materially higher, citing data from Raiffeisen Bank analysts and market research firm ROMIR. Christiaan Hetzner, Fortune, 28 Nov. 2024 Jim Longo is the Co-Founder and Chief Strategy Officer at Discuss, with over 25 years of market research expertise. Jim Longo, Forbes, 25 Nov. 2024 See all Example Sentences for market research 

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Dictionary Entries Near market research

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 15 Dec. 2024.

More from Merriam-Webster on market research

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!